It’s way more cost effective to get customers that have experienced your business to come back than to get new customers through the door.
Take Starbucks for example, they are masters of creating habit patterns and loyalty. They understand the value of customer retention and have created a culture around this.
The baristas know your name and often the drink that you order before you open your mouth. If you have a small business, spend some time in your competitors place of business and see how you can improve and what the industry giants are doing.
- Encourage staff to learn names
- Get to know your customers
- Be genuine
- Reward loyalty
- Have fun with it
I bet if you nurtured a culture of relationship it would drive sales, increase your loyal customers base and you would have a ton of fun along the way.
Above all, remember why you got involved in business in the first place... I expect it has to do with people. So dig deep and get back to that place where the challenges of growing a business, the stresses of a struggling business or the monotonous day to day routine is disrupted by the refreshing notion that you got to know a person a little bit better.